Connor Industries - Stanley Boats

Established in 1988, Connor Industries is a production and custom welding, fabricating company working in aluminum, steel and stainless steel, located in Parry Sound, Ontario, Canada. The company has earned a reputation for its ability to rapidly take ideas from concept through to high quality finished product. Its innovative approach to integrated design and construction has made Connor Industries the first choice for new and repeat customers.

Connor Industries is known world-wide for its custom welded aluminum boats under the trademark name STANLEY®. STANLEY boats have been built since 1982 and they presently range in length from 4.3 to 17m (14-55 ft.). STANLEY recreational boats include a variety of styles from small fishing boats to 12m (36 ft.) cabin cruisers. STANLEY commercial boats also come in several styles and are used for various applications including patrol, law enforcement, search and rescue, environmental research, environmental control, spill control, fire fighting and high speed barging. STANLEY boats can be found on 4 continents.

What was needed

Connor Industries required marketing and design services that were two-fold: Promote Stanley Boats to both the Dealer and Commercial markets, and develop marketing collateral to promote Connor Industries and its many divisions and offerings. Creative Odyssey Marketing and Design Inc. has developed annual Dealer Brochures and Commercial Brochures for Stanley Boats, which demonstrate the amazing strength, durability and versatility of the boats under the Stanley Boat lines. Also developed for Stanley Boats, were boat show/trade show materials that assisted display efforts at the annual Toronto Boat Show, and other various boat shows throughout North America. A new Connor Industries website was developed to provide an overall sense of the entire range of Connor products that are available. Connor Industries is truly a world-wide company, and these and future marketing materials simply assist in fortifying existing markets and in expanding new areas for this global manufacturer.

Marketing and campaign elements created by Creative Odyssey Marketing and Design Inc. for Connor Industries in the pas 6 years include;

• Stanley Boats annual dealer brochures
• Stanley Boats annual commercial brochures
• Connor Industries website development
• Boat show display materials for Stanley Boats